I am not a brand.

I’m Kevin—a guy who writes, thinks, imagines, and creates.

I help make sense of things.

SERVICES

  • Writing is where I started. I specialize in long-form, literary nonfiction, but I provide a broad range of strategic brand storytelling services:

    • Writing: long-form articles, essays, and thought pieces; web copy; scripts and story boards; blog posts; speeches; marketing materials; annual reports; fundraising support materials; ad copy and much more

    • Verbal Brand Identity: development of voice and tone; brand messaging frameworks; style guides

    • Editorial Strategy: campaign themes and story ideas; strategic roadmaps for creating, publishing, and managing content that aligns with your business or organizational goals

    • Executive Comms: ghostwriting services for executive leaders that is aligned with your organization’s strategy and storytelling

  • Your brand is at its best when people become part of it—when they feel a sense of belonging to your purpose and share your values.

    I work in partnership with executive leadership, comms and marketing teams, HR, and other internal and external stakeholders to develop brand purpose and positioning, craft irresistible brand stories, and activate a brand strategy that delivers on your strategic business goals.

  • Changes in leadership, new strategic plans, a renewed mission or purpose, scaling in size or scope—these are all reasons your strategic brand foundation may need a wellness check.

    I can audit and evaluate the effectiveness of your current brand strategy, assess how it’s performing vis-a-vis your strategic goals, and make recommendations for actionable change.

I don’t believe people are brands. I certainly don’t believe brands are human. And I no longer believe a brand is a “story.”

But I do believe certain elements of storytelling can bring clarity, energy, and humanity to brand strategy.

That’s the space in which I work.

Learn more

Brand Storytelling Video for AgWest Farm Credit. Creative Director and Writer: Kevin Patnik | Art Director: Sarina Montenegro | DP and Editor: Paul Hogan | Client: AgWest Farm Credit | Agency: Strategies 360 | 2025

“

It isn’t often that I work with someone outside our organization who I welcome and trust to have a conversation with our CEO.

Kevin is one of those people. 

He is eloquent, thoughtful, curious and authentic. His passion for understanding purpose results in well-crafted, aspirational stories and brand messaging. His understanding of the daily needs of marketing teams assists with his development of useful frameworks that truly help those teams.  

Working with Kevin has been essential in helping our Marketing and Communications Team strengthen and unify our messaging across channels.

He asked the tough questions that helped us reach clarity and alignment and helped us build a strong foundation around how we deliver on our brand promises. Kevin helped us uncover, showcase and lean into the core truths of our brand.”

Cori Draper, VP Marketing Communications | AgWest Farm Credit