People want to feel part of something.

So it makes sense that your brand is at its best when people become part of it—that is, when they feel a sense of belonging to your mission and purpose.

To achieve that, you must first uncover and define your essence—that singular idea that drives your story, shapes your culture, and articulates your reason for being. This essence is expressed through a complex and interconnected identity system—it’s how you look, sound, and behave.

And what matters most is how people feel about it. Because how they feel determines how they’ll act. And how they act is make or break to your organization’s success.

Getting there requires digging deep, uncovering truths, exposing myths, building alignment, taking a stand, and deciding what to let go.

This work is rooted in your mission, values, and culture. It requires thinking strategically about how you’ll operationalize and actualize your promises over time. It’s hard work that yields big rewards. And it’s a lot of fun.

I work in partnership with executive leadership, comms and marketing teams, HR, and other internal and external stakeholders to develop brand positioning and a strategic brand foundation, craft  compelling and magnetic brand stories, and create a roadmap for how to operationalize brand strategy in pursuit of strategic business goals. 

Our work together ensures your audiences, customers, employees, partners, and curious onlookers belong to your community, champion your purpose, and stand behind you for the long haul.

I provide a broad range of writing and editorial services, including:

Writing: long-form articles, essays, and thought pieces; web copy; scripts and story boards, blog posts; speeches; marketing materials; annual reports; fundraising support materials; ad copy and much more

Verbal Brand Identity: development of voice and tone; brand messaging frameworks; style guides

Editorial Strategy: campaign themes and story ideas; strategic roadmaps for creating, publishing, and managing content that aligns with your business or organizational goals

Executive Comms: ghostwriting services for executive leaders that’s closely aligned with your brand strategy and storytelling

I’ve led teams of designers, writers, and front-end web developers in the creation of brand identity, brand assets, and unique brand touchpoints—ensuring the brand strategy is infused in every interaction and experience an individual has with the brand. I set the standard from the start, establish trust, invite different perspectives, surround myself with the best, and welcome the unexpected. I’m decisive, specific, constructive, approachable, and accessible.